Thursday, April 27, 2006

How do you get new contacts into a dialogue?

In today's issue of Quick Tips from Marketing Mentor, Lea Ann Hutter of Hutter Design shares an observation and a tip about how she follows up with new people she meets.

"I've been forwarding information about events they might enjoy and they usually email back to thank me, because what I'm sending is relevant to them. I think emailing a thank you is easier for people because it is a simple response (no thinking involved)."

Do you agree with Lea Ann? Or have you tried the "ask a simple question" technique? Do you get a response or silence? And what kinds of questions elicit the most response?